Freelance Pricing Guide

Everything you need to know to put a price tag on your services

Here at instaprice, we built a pricing tool for freelancers and before that, we freelanced for more than 10 years. After interviewing hundreds of freelancers, we gathered the data and analyzed it. Then, we wrote this guide based on all of these insights.

If you’re reading, you’re probably lost in a sea of doubt around pricing your services. We assure you, you’re not alone. According to data we collected among our users and other freelancers, 70% of freelancers feel uncertain about pricing.

According to our surveys, these are the most popular ways for freelancers to price their services.

We know it, as freelancers, pricing can turn into a mess. It makes you feel like you’re an imposter, unsure of how much to ask. Pricing, however, is one way of affirming your skills and it's essential to nail it for your success.

Our mission is to share our knowledge with you, to learn about and navigate pricing in an effortless way. In this guide, we’re going to talk about how to get from guessing your prices to actually feeling confident about the quotes you send your clients.

Here’s what we plan to cover:

Charging for your services

We’ll give you the reasons why you really should spend that time nailing your pricing, whether you’re starting out or whether you’re an experienced professional - there’s always more to learn and it’s really never too late to set yourself up for success. You surely don’t want to risk undercharging or struggling to attract and retain clients.

Navigating pricing options

Did you know you can have different ones depending on the project you work on? Here we’ll really dive deep into the most popular pricing models including hourly rates, project-based pricing, retainer agreements, and value-based pricing, and explain the ins and the outs of each and every one.

Strategizing your pricing

This is a bit like writing a recipe. We’ll compare all of the options and go over the elements you should consider, to help you make the best decision for your business. You’ll know exactly which way to go when the moment comes. By carefully weighing all the factors, you can choose the pricing model that will help you to be a more profitable freelancer.

Recession-proofing your pricing

We’ll make the argument you shouldn’t lower your prices during a recession, hear us out. We know you want to be competitive and attract clients, but also make sure you’re fairly compensated for your skills and experience. A list of actionable tips to ensure you can sustain your business and stay competitive during difficult economic times.

Avoiding the most common pricing mistakes

We’ve been there and done that. That’s why we can guide you through avoiding the 6 most common pricing mistakes freelancers make. From undervaluing your services to failing to account for your time and expenses, we'll cover a range of issues that can impact your pricing strategy and bottom line.

Click here to start reading the guide